Why You Should Have an SEO Audit
What is SEO?
SEO refers to search engine optimization It is the process of getting online traffic to a website from free and natural processes, meaning that it is not paid for. All the major search engines, including Google, Yahoo, Bing, etc. all show results for searches based on what the search engine deems most important to the specific phrase searched for. The more frequently a website appears in search results and on what page, determines the amount of traffic the website will receive. This traffic can eventually be transformed into potential customers; that is why search engine optimization is so important to the Internet.
As an internet marketing strategy, search engine optimization is crucial to the success of your website or business because when it comes to the internet, it is not enough to just have the right content and information. The customers or your audience should be able to easily reach the content as well to be of any use to you. We have compiled a list of reasons why you should opt for an SEO Audit if you are a website owner.
Reasons You Should Opt For an SEO Audit
• Algorithm Changes
Web sites like Google, Bing, and Yahoo, etc. are constantly in the process of updating and changing their algorithms which mean that what worked last week to put your website on the top page may not work as well now. So, you need to be on top of the game because if you lose out on SEO, you will be losing out on a lot of potential customers as well.
• Outdated Content:
It could be that the content you are putting up on your website is outdated. To make full use of SEO, you need to make sure that your website offers fresh and updated content. If your content is old, there is a risk the search engines will stop indexing your site and it will all go downhill from there.
• Webmaster Guidelines
Search engines often modify their webmaster guidelines. It is important that you stay up to date with the changes that happen with the webmaster guidelines for websites. It is possible that after the update, you are not compliant with the rules of the website, in that case, the website will not cater to your content.
• Errors in Website
Sometimes, the website contains errors in links or files, etc. so the traffic is not properly directed to the right content. If you have an SEO Audit, it will pinpoint those errors for you. This will give you a chance to recover the traffic you lost because of the errors.
• Titles and Meta Data
Make sure the titles and meta data offer correct descriptions of the what the content offers. If the tags are not reliable, you will lose considerable traffic.
How To Do An SEO Audit?
Now the question arises of how to successfully perform an SEO Audit. This will be a particularly tough job, especially if you are not very tech savvy, but we have a very easy solution for you. Simply visit http://www.redrainseo.ie/, who provide 100% free website audits. This removes the hassle involved in going through the algorithms and HTML codes and all such similar technological procedures as very skilled and experienced professionals will be doing the work for you. If you would like to learn a bit more about Red Rain SEO you can visit there Facebook Page and they also have a YouTube channel