Why You Should Have an SEO Audit

Why You Should Have an SEO Audit

What is SEO?

SEO refers to search engine optimization It is the process of getting online traffic to a website from free and natural processes, meaning that it is not paid for. All the major search engines, including Google, Yahoo, Bing, etc. all show results for searches based on what the search engine deems most important to the specific phrase searched for. The more frequently a website appears in search results and on what page, determines the amount of traffic the website will receive. This traffic can eventually be transformed into potential customers; that is why search engine optimization is so important to the Internet.

As an internet marketing strategy, search engine optimization is crucial to the success of your website or business because when it comes to the internet, it is not enough to just have the right content and information. The customers or your audience should be able to easily reach the content as well to be of any use to you. We have compiled a list of reasons why you should opt for an SEO Audit if you are a website owner.

Reasons You Should Opt For an SEO Audit

•    Algorithm Changes

Web sites like Google, Bing, and Yahoo, etc. are constantly in the process of updating and changing their algorithms which mean that what worked last week to put your website on the top page may not work as well now. So, you need to be on top of the game because if you lose out on SEO, you will be losing out on a lot of potential customers as well.

•    Outdated Content:

It could be that the content you are putting up on your website is outdated. To make full use of SEO, you need to make sure that your website offers fresh and updated content. If your content is old, there is a risk the search engines will stop indexing your site and it will all go downhill from there.

•    Webmaster Guidelines

Search engines often modify their webmaster guidelines. It is important that you stay up to date with the changes that happen with the webmaster guidelines for websites. It is possible that after the update, you are not compliant with the rules of the website, in that case, the website will not cater to your content.

•    Errors in Website

Sometimes, the website contains errors in links or files, etc. so the traffic is not properly directed to the right content. If you have an SEO Audit, it will pinpoint those errors for you. This will give you a chance to recover the traffic you lost because of the errors.

•    Titles and Meta Data

Make sure the titles and meta data offer correct descriptions of the what the content offers. If the tags are not reliable, you will lose considerable traffic.

How To Do An SEO Audit?

Now the question arises of how to successfully perform an SEO Audit. This will be a particularly tough job, especially if you are not very tech savvy, but we have a very easy solution for you. Simply visit http://www.redrainseo.ie/, who provide 100% free website audits. This removes the hassle involved in going through the algorithms and HTML codes and all such similar technological procedures as very skilled and experienced professionals will be doing the work for you. If you would like to learn a bit more about Red Rain SEO you can visit there Facebook Page and they also have a YouTube channel

Search Engine Optimization – An Art or a Science?

Search Engines Optimization is a type of marketing that focuses strictly to online search engines results. Some of the more well-known engines include Google, Bing and Yahoo to name a few. SEO consists of both innovative and technical components important to improve rankings for a site and get traffic to increase exponentially. All that is necessary is to ensure that the site is set up in a way that allows it to pop up in the results according to the specifications of the specific search engine.

In addition to being in the top results, SEO helps websites to be more easily navigated by customers, and more attractive to them. There are many parts to SEO, to include keywords, being friendly techniques and basic marketing. It works by making search engines do a “crawl” or “scan” for different sites in each city that relate to the search that was advice. SEO methods help match the best sites.

Doing SEO on your own is difficult. It is a technical process that requires full-time research, expertise and attention to detail. Hiring a professional is a better way to promote your online business. This will also help you stay focused on business development rather than worry about the promotional aspects.

Here are some of the important benefits of hiring professional SEO companies:

-Saves Time and Effort- Average business owners generally do not have good online marketing skills. It is better for them to assign this responsibility to someone who is an expert in implementing SEO campaigns. Hiring a professional will also allow you to focus more on other more important aspects of your business.

-Expert Knowledge-A professional SEO company has all the capacity and the knowledge to carry out an effective SEO strategy for your business. It also keeps itself updated about the latest happenings and changes in the algorithms of Search Engines. A professional company has experience working with various clients from various industry sectors and has knowledge to manage difficult situations.

-High Quality Results- Promoting your blog or website results on your own takes time and hard work. A professional SEO company ensures high quality results in quick time. It will implement all possible methods that are important to improve the visibility of your website on search engines to help you reach potential customers.

Reduces risk Penalties- There are many websites that get penalized by the search engines for not using SEO techniques right. Using illegal strategy, you can achieve good results in a short time, but will hamper your reputation in the long run. Getting penalized not only negatively affect your business but it is impossible for your website to get good rankings in the future. A professional company will only use approved tools and Legal SEO techniques to promote your business and avoid penalties.

-No Hidden Cost- A professional company will give you an estimate of monthly expenses in advance. It will also keep you informed of the progress of work by giving you weekly or monthly reports.

There may be a lot of SEO companies working in local areas; you should be greatly specific and exceptionally cautious while looking for the best SEO Company.

There can be much to claim on their own to be the best SEO companies however you have to choose a company that satisfies the real stated limits.

A good SEO company should have a greater presence with gatherings and blogs.

Transparently concentrate on the genuine “ifs and buts” of your particular business conditions and SEO objectives. Search roadmap, and the deadlines by which they can provide benefits. Do not trust SEO companies giving false assurances to provide top rankings and high volume of traffic on simply little time periods. You should comprehend and acknowledge the way that SEO needs time to convey long term benefits however an accomplished and proficient SEO company is not going to take long periods to give benefits. Top quality content material and in addition the gathering of collection of appropriate phrases is the way to your online achievement.

Try not to wait for a Search Engine Optimization company that is willing to offer very cheap or equal to zero cost. Hard work pays but paying makes the one to do hard work. Therefore you should be careful while choosing the best SEO Company.

Why Every Online Business Needs SEO – Advice from Sheffield SEO Experts

Search engine optimization has continued to be a great marketing tool for both small and big businesses. There are some businesses that have been able to increase their sales and grow their business by just using search engine optimization alone. Search engine companies have done a lot to ensure that businesses can benefit from SEO. With the right SEO strategy, you can easily increase your sales and grow your business online. This is why it is important to ensure you have a good plan before you can start heavily investing in SEO. this is especially important if your business is based in a large city like Sheffield, as competition will be steep.

It is important for online businesses to keep up with the latest trends to ensure they stay on top of their game. It also gives them a chance to stay in front of their competition. There are many different reasons why an online business should use SEO as a marketing tool. Some of the reasons include;

Increasing sales

Search engine optimization has been shown to increase traffic to websites, which increases the chances of making a sale. With a good conversion strategy, you can easily increase your sales online. Search engine optimization gives you the tools to use to know whatís working and what ís not. You can know whether your efforts are paying off or not. If not, you can quickly change your strategy, and you will start seeing some good results. Wise Optimise in Sheffield have told us that SEO is all about building the trust of your brand and increasing the credibility fo your business so you are providing real value to your customers.

Brand

Search engine optimization is a good way to build your business brand When people are searching for certain products and services, you want to appear as high in rankings as possible. This is usually just more than just having them click through to your website; there is also a certain amount of value attached to being at the top of the search engine for terms related to your business.
Searchers usually search for more than one term when looking for something online. They edit their search terms, again and again, to ensure they get the best possible results. This means the searchers will be able to trust your business when you keep showing up in the search results.

Business Credibility

When users are searching online, they make mental notes of the rankings for terms they are using to search. This happens although they may not realize it. In the back of their minds, a voice is telling them that if Google says the business is relevant, then that must be the case. This may seem a little far-fetched, but look it this way. If you were looking for a plumber in the pages of yellow pages, do you go with the plumber on the tenth page or the first page? Many people may not admit this, but a higher search ranking makes the business more credible in their eyes.

High Return on Investment

Search engine optimization has been shown to provide a high return on investment when compared to other forms of marketing online. The reasons why it has a high return on investment is because it is an inbound marketing strategy. This means you are marketing to people already interested in what you are offering. As a result, you donít have the task of trying to convince them that they need what you are offering. With SEO, you have already won half the battle before it starts.

Gives you unmatched insights into your customers

Google Analytics is a fantastic tool that can provide you with metrics and data that can give you an insight into your customers. Some valuable information you can expect to get includes how they search, browse, the region they are in, the time they are most active, etc. With this information, you can make informed decisions for your online business moving forward.

What Are The Different Types Of Online Marketing?

All businesses have dreams of being able to bring in more customers to call for orders or to make their way through their door. Today, online marketing is one of the more cost effective and fastest ways that you can make these traffic boosting dreams a reality. However, you should take the time to learn more about the different options that are available regarding online marketing so that you will have a better understanding of what will work best for your particular needs. These are some of the top tips for online marketing that will help you to fuel your efforts and get you the results you are hoping for.

Use Social Media

Today, social media happens to be a major part of the lives of a lot of consumers. Social media websites are now offering a wider variety of options for businesses to try to get their message out to the masses. With all of these updates, it is just crazy if your business is not taking advantage of all that social media outlets of all different types have to offer when it comes to online marketing. Not only do you have a chance to interact with all of your current customers, but you can also bring in lots of new customers that will be able to see your message and become excited about your products and services.

Search Engine Advertising

This is an essential form of online marketing that you can do to help you reach a greater number of consumers who are looking for the items that you carry or the message that you are putting across. When you work the right angle with search engine advertising, you have a chance at using text ads to target all of the searchers that may be in and around your area that you can bring in based on the target keywords that reflect your business.

Retargeting

This is a display advertising strategy that can help you to target any customers who have clicked on your search ads or who have been to your website. They will then see your display ads on various websites that they had previously shown some interested in. This is a great way to help keep your business, products and services in the forefront and help to remind the consumer of what you have to offer. As a matter of fact, studies have recently shown that nearly half of the consumers that are surfing the internet would rather see such retargeted ads that are focused on their interested than a lot of fluff ads that are not related to them in anyway.

A Quality Website

All of these other efforts will not mean all that much if you do not have a great website for your customers to experience. This is pretty much the home base for all of the marketing efforts that you put out into the cyber world. You want to make sure that this is a space that filled with properly working links, a well thought out design and all of the information that you need to convey about your products, services, business and overall history of your company.

Are you currently using these strategies to put your business ahead of the competition? If not, you need to be sure that you start in formulating a better path for your company and using good marketing strategies that will get you the traffic and sales that you are hoping for. The harder that you work to implement the best online marketing tools and techniques the more success you will have overall.

Welcome to Gijon Marketing

Gijon Marketing is a resource for all business owners who are interested in driving sales to their business, increasing conversions and staying up to date with the latest business and marketing trends. We will be posting information articles showing you tips and tricks and best practices for business today. Make sure to check back here often, although the site is new we will be posting here regularly and we are also happy to receive messages and comments. Or, indeed any questions you might have or suggestions for articles.

Owning your own business these days is such a massive opportunity for growth, financial success and helping people, but there is such a lot of information out there that it can get confusing. We intend to cut through this confusion and offer you the best advice so you can succeed in your business.